Unlock sustainable growth with with search engine marketing
We are a Melbourne-based search engine marketing (SEM) and Google Ads agency. We tailor high-performance PPC campaigns for service-based businesses, focusing on real results – not just clicks or impressions. Our team of certified experts brings over a decade of experience to the table, ensuring your ads are optimised for conversions and long-term ROI. With full transparency and technical precision, we set clear KPIs, track genuine conversions, and optimise every dollar of your ad spend. Get a free Google Ads audit today to see how your campaigns can drive real leads and revenue.
Why Choose Us ?
Data-Driven & Accountable:
We build campaigns on solid strategy and real-time analytics Every decision is backed by real-time analytics and rigorous conversion tracking. We don’t just report impressions or click-through rates—we show you exactly how many qualified leads and sales your campaigns generate.
Honesty & Transparency:
You get straightforward, easy-to-understand reports and full access to your campaign data. No surprises—just clear insights into spend, performance and results.
Sustainable Growth :
We optimise your Google Search Ads to attract high-quality, intent-driven traffic that’s ready to convert. By filtering out irrelevant clicks and avoiding wasted spend on low-value traffic, we help stretch your budget further, drive more meaningful engagement, and deliver more conversions for every dollar you invest. The result? Smarter campaigns, stronger ROI, and growth that lasts.
How do We Handle Paid Search?
In-Depth Keyword & Market Research
We analyse search intent and competitive landscapes to uncover the most profitable keywords. By evaluating bid costs, search volume and intent signals, we ensure your budget targets the highest-value opportunities.
Strategic Campaign Structure
A well-architected account is the foundation of success. We organise tightly themed ad groups, layer match-type strategies, and implement granular targeting to boost Quality Scores, lower CPCs, and maximise relevancy.
Compelling Ad Copy & Creative Testing
Our expert copywriters craft persuasive headlines and descriptions that address your customers’ pain points and urgency. Through continuous A/B testing of ad variations—including extensions and calls-to-action—we identify and scale the highest-performing messages.
Smart Bid & Budget Management
Leveraging both manual controls and advanced automated bidding strategies (target CPA, target ROAS, Enhanced CPC), we dynamically allocate spend toward high-intent searches and pause underperformers in real time. This approach minimises waste and maximises your budget’s impact.
Conversion Tracking, Analytics & Reporting
We deploy robust tracking solutions (Google Analytics, Tag Manager, call-tracking pixels) to capture every meaningful action—form fills, phone calls, bookings—and feed that data into custom dashboards. You receive reports on cost per lead, conversion rate and ROI, giving you full visibility and control.
Continuous Optimization & Scaling
Our work is never “set and forget.” We monitor performance daily, refine keyword lists, adjust bids, and expand into remarketing, display or YouTube as new opportunities emerge. This iterative process drives ongoing quality-score improvements, lower costs and ever-greater returns.
Our Proven Process
- Discovery & Goal Setting: We start by understanding your business, customers and revenue goals. We audit any existing campaigns and identify opportunities. This stage defines the KPIs that matter for your business.
Strategy & Setup: We design a data-driven SEM strategy. Our team researches the best keywords and competitor landscape, then sets up your Google Ads account with optimal structure. We also ensure conversion tracking is in place from day one.
Launch & Monitor: With campaigns live, we closely monitor performance. We track every click through to conversions, analysing which keywords and ads perform best. This lets us make quick data-driven adjustments.
Optimise & Scale: We continually refine bids, pause underperforming ads, and expand on what works. By integrating Google Ads with your other marketing (like SEO), we maximise reach and control spend for each goal.
Report & Iterate: Every month, we present detailed reports highlighting actual leads/sales and ROI. We discuss results and plan next steps together, ensuring full accountability. This collaborative review keeps our efforts aligned with your long-term growth plan.
Hear From Our Clients
“Azimi Digital revamped our Google Ads and redesigned our site’s quote form. In the first half-year, our monthly service requests climbed by roughly 10–12%, all without raising our ad budget. Their clear reporting and steady optimizations mean we know exactly where each lead comes from—and that predictability is invaluable.”
“We handed over our Facebook & Instagram ads plus a few small CRO tests to Azimi. Over three busy seasons, project enquiries have inched up by around 8–10% each month. Their emphasis on incremental improvements and transparent communication makes it easy to plan ahead—no hype, just steady growth.”
“We partnered with Azimi Digital on Paid Social (Facebook & Instagram) and CRO tweaks to our booking funnel. Over the past six months, off-season reservations have grown steadily by about 15%, and the refined funnel means fewer abandoned checkouts. Their consistent, data-driven approach has helped us build sustainable revenue year-round.”
Need Clarity on Your Next Digital Move?
Ready to turn Google Ads into your most reliable client pipeline?
Request your free audit and strategy session with our experienced team today.
Get in touch
Stay Updated with our Latest Blogs
Ready to Grow Your Business?
Wherever you’re at, we’ll help you get better results from your marketing.